Midwest Heritage Bank
For this project, the Midwest Heritage Bank (MHB) needed a design for its annual report and an overall refresh to its branding to encourage employees to read the document. Black and white imagery was explored to highlight the brand colors, green, and yellow. Infographics were utilized in place of standard statistics to promote active recall and overall interaction with the report.
In addition to creating an annual report document, I have also created a tradeshow booth where the bank can encourage potential customers from the Illinois region to join the bank and get a feel for the brand refresh. The stationary will be used to promote the MHB bank at the event.
